Twenty-Five Years of Momentum (and Counting)

Jeff has spent 25 years turning brands into household names. From toys to home goods to healthcare products, he understands the mechanics of how to ignite consumer demand and keep it burning. Whether steering strategy for a $3 billion healthcare portfolio or supercharging Hasbro’s Marvel and Star Wars franchises to unprecedented heights, Jeff’s ability to scale has always been based on the psychology of what kids crave and parents trust. 

Data-Driven Disruption

Jeff’s playbook was forged at Cornell University, where he earned his MBA, and battle-tested at SC Johnson, where he managed iconic household brands. Leading product development at CVS Health and Rite Aid gave Jeff a front-row seat to the stagnation of the first aid aisle. When his friend and former colleague John Reale shared an idea for how to fill a glaring market gap, Jeff used his deep industry knowledge to validate the instinct with hard data. He went straight to work mining consumer insights and quantifying the massive growth opportunity. 

He soon realized that if you’re going to sell to a generation that lives fast and takes real hits, you have to offer them more than a boring beige bandage. Now, Jeff and John are focused on disrupting the $5 billion first aid market with products that finally match the energy of the people using them.

Roadmaps and Revolution

Jeff’s track record speaks for itself: He has launched multiple new-to-the-world brands, driving each past $20 million in sales in their first year. He’s a rare breed of leader who is just as comfortable geeking out over market analytics and innovation roadmaps as he is identifying the next big cultural trend. At World of Hurt, Jeff channels the brand’s unapologetic energy into commercial momentum. He’s here to fundamentally rewire the first aid category and put the status quo in a World of Hurt.